Agile Communication: The Communication Conspiracy by Zuzi

Speaker Zuzana Sochova
Agile Communication: The Communication Conspiracy
  • talk
  • 30
  • 60
  • coaching
  • enterprise
  • management


Everybody agrees these days that communication is one of the key success factors in any project, regardless of their size and complexity. During the agile adoption process, many teams and managers are blind to communication issues and believe everything is working just fine. However, experience suggests that communication is failing at many levels -managers don't really understand their developers, testers and other geeks, who on the other hand often fail to effectively sell their point back to management. Similar situations exist between sales and technical experts or even between developers and testers.

The fact is that speaking the same language doesn't guarantee the understanding of each other's points. This highly-interactive talk shows typical communication patterns, behaviors and provides eye-opening insights into the ways communication can improved. Some practical games include the whole audience, which typically makes the session very lively and engaging.




During the session we guide the audience through some of the behavioral and communication patterns, all based on behavioural analysis and theory of psychological games. We also provide and eye-opening insight into the necessity of behavioural adjustments based on situation and the person you talk to. We have identified four different kind of personalities to demonstrate what points and technique can be used in communication with them. Mastering these techniques helps the audience to improve the communication as well as achieve better discussion outcomes.

The key learning outcome is a realization, that we too many times just follow pre-learnt and pre-wired communication patterns that prevent us from achieving of successful communication results in many situations. Once we realized, we are in the pattern or play a communication game, we can break out of it and open new communication horizons. We are not forced by the situation to make a ‘pattern decision’, there is always a possibility to choose your attitude and select from a variety of the possible options. 

The communication patterns are demonstrated on everyday situations, both from our private lives and work environment.

The talk is highly interactive, for all patterns and games we ask for volunteers from the audience, we play videos and focus on the learning experience by playing / practicing. After every demonstration there is a retrospective summarizing the outcomes for the audience.

Learning Outcome

- Communication is important, in agile more than at any other methodology ever. As we communicate on daily basis with our colleagues in the team, with management, with customer, it’s useful to understand the communication rules, understand the basics of communication patterns and recognize communication games.
- We had learnt certain communication patterns already during our childhood, and they become pretty intuitive to all of us.
- It’s your decision if you choose to join communication game or not. There are always some other options. You are choosing your attitude, it’s just about your head.

- how should I adjust my communication to achieve better results.

User Persona
  • coach
  • executive
  • developer
  • practitioner
  • product owner
  • manager
  • team lead
Constraints and Class Arrangement

no restrictions..

Session History

The talk had been presented in different forms at:

ALE 2011 Berlin

XPDay London 2011

Agile Prague 2011

Scrum User Group NYC, USA, 2011

Agile Riga Day 2012

and had been accepted to XP2012 Malmo, Sweden.



Last Updated 28 Jan 09:16