Creating Unrivalled Products by Grzegorz Gubinski

Speaker Grzegorz Gubiński
Title
Creating Unrivalled Products
Description

If you are a start-up founder, a product visionary or a Product Owner with strong marketing background supported by in-depth knowledge of your market and you know next to nothing about technology, then this workshop is (probably) not for you. The aim of the workshop is to cast more light on some marketing tools and to discover how they can fit together.

During 3.5 h of workshop we will:
- practise selected techniques of the Blue Ocean Strategy in software development context
- perform Kano analysis
- discuss how to combine them with techniques such as impact mapping, story mapping or affinity estimation.

 

Type
  • Workshop
Group size
30
Practice
Last Updated 29 Aug 12:14